Letrics is the Lower-Cost Apollo.io Alternative With Day Zero B2B Leads.
Letrics is the high-intent, low-cost B2B prospecting software for day zero sales leads that outperforms expensive alternatives like Apollo at a fraction of the price.
Detect
New domain detected
Emails found
Find
Decision-makers identified
James Hart
Founder
Ada Reyes
CEO
Send
Send leads to automation
Zapier
Make
Letrics vs Apollo.io
Letrics isn't trying to replicate everything Apollo offers. Instead, it focuses on doing two things better than any other B2B prospecting software on the market: delivering fresh B2B SaaS lead generation at a fraction of the cost, and providing them on day zero, before competitors ever show up in any database.
Apollo.io
Best for established company search
- Search a large existing B2B database
- Build lists from known companies and contacts
- Useful for mature accounts and broad GTM workflows
- Strong when you already know the market you want to search
Letrics
Best for fresh day zero lead discovery
- Detect newly active websites
- Find decision maker emails and LinkedIn profiles
- Filter by ICP, technology, category, location, and keywords
- Send leads through API, webhooks, Zapier, Make, or CRM workflows
Catch Businesses At Their Highest-Intent Moment.
New domains detected in the last 24 hours. Whether they're launching, rebranding or migrating, they're investing in something new.
| First Seen | Website | Category | Launched With | Contacts |
|---|---|---|---|---|
| 1m |
matpeshka.ru Matreshka AI is a SaaS business that offers an AI-driven website builder and API integration for premium business websites. |
SaaS |
Nginx
HSTS
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| 1m |
lingjingyunshu.site Changsha Lingjingyunshu Network Technology is a technology company that builds software systems, AI Agent workflows and automation for enterprises. |
SaaS |
Nginx
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| 1m |
anankepsykiatri.se Ananke is a Hospitals and Health Care business that provides psychiatric evaluation and treatment services. |
Professional Practice |
LiteSpeed
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Unlock |
| 1m |
prettygardenchic.com Pretty Garden Chic is a retail business that offers colorful clothing and accessories. |
E-Commerce |
Shopify
HSTS
HTTP/3
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| 2m |
aquafreeby.com Aqua Freeby is a hospitality business that offers handpicked water adventures with expert guides and local insights. |
Agency |
Google Analytics
Nginx
Bootstrap
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| 2m |
viveroslajara.es Viveros La Jara is a retail business that sells Mediterranean plants and provides expert plant knowledge and direct delivery. |
Brick & Mortar |
Google Analytics
Nginx
jsDelivr
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Unlock |
| 3m |
aspiringtechops.in Aspiring TechOps is a professional practice that provides DevOps and cloud consulting services. |
Professional Practice |
Hostinger
Vue.js
Hostinger CDN
|
Unlock |
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374,263 launches in the last 30 days
Sign up ->50M+
Domains Monitored
1M+
New Companies
200k+
Fresh Leads
2K+
Leads Added Daily
Fresh SaaS Lead Generation Built On A Real-Time B2B Contact Database.
Letrics turns newly launched websites into inbox-ready sales leads. Reach decision makers the moment their email accounts go live.
Detect
New domain detected
Emails found
Find
Decision-makers identified
James Hart
Founder
Ada Reyes
CEO
Mia Saito
Marketing
Liam Chen
Head of Sales
Filter
Match Your ICP
Send
Zapier · Make · API
Zapier
Make
Who Uses Letrics As An Apollo.io Alternative
Two buyer types who consistently outperform with Letrics over Apollo for B2B SaaS lead generation.
Northstar AI
SaaS company
For SaaS Companies
Reach new buyers first
- Find newly active SaaS companies before they are widely indexed.
- Reach decision makers when they are setting up tools and vendors.
- Build outbound campaigns around timing, not just static firmographics.
- Reach day zero leads before competitors catch up.
Fresh leads routed to client campaigns
For Outbound Agencies
Deliver genuinely fresh leads
- Give clients leads that are not recycled from shared databases.
- Build sharper campaigns around new companies and websites.
- Create a stronger "first in the inbox" pitch.
- Stand out from agencies using stale prospect lists.
POST /v1/leads → delivered
For RevOps & Growth Teams
Add a fresh lead feed to your stack
- Push newly detected companies into CRM or enrichment workflows.
- Route leads by ICP, technology, category, or region.
- Trigger workflows from fresh company signals.
- Use Letrics alongside existing sales tools.
Frequently Asked Questions.
Everything you need to know about Letrics as an Apollo.io alternative for B2B prospecting software and SaaS lead generation.
Is Letrics a good B2B sales prospecting software alternative to Apollo.io? +
Yes, especially for teams targeting newly launched websites from day zero. Apollo.io is built to prospect established companies from a shared database. Letrics is built as a B2B sales prospecting tool for day zero outreach: reaching decision makers as soon as a new website goes live, before they appear in any database.
For first-mover advantage and cost-efficient B2B sales prospecting tool, Letrics is the stronger choice. For prospecting large established enterprises, Apollo.io has the broader database.
What is the cheapest Apollo.io alternative? +
Letrics is one of the most cost-effective B2B sales prospecting tool available. At £149/month flat, equivalent to $1.75 per 1,000 emails, it is 14× cheaper than Apollo.io ($24.83 per 1,000 emails). Apollo's Basic plan starts at $49/user/month on annual billing, with additional charges for credit overages.
How is Letrics different from Apollo.io for SaaS lead generation? +
Apollo relies on a static B2B database of contacts, updated monthly or quarterly and shared across companies. Letrics monitors 50M+ domains in real time and delivers new decision maker email list within minutes of website launch. These are day zero SaaS lead generation contacts that do not yet exist in Apollo or any other database.
The result is genuine exclusivity: you are the first vendor in that decision maker's inbox.
Does Letrics provide a real-time day zero decision makers email list? +
Yes. Letrics detects new website launches when they are created and extracts direct founder and decision maker emails as soon as a new email account is created.
This is fundamentally different from Apollo's monthly or quarterly refresh cycle. Real-time day zero B2B sales data means higher deliverability, better reply rates, and genuine first-mover advantage.
What is day zero SaaS lead generation? +
A day zero sales lead is a B2B contact detected on the same day a company's website and email go live. Because Letrics monitors website launches in real time, it can deliver decision maker emails as soon as a new website is launched, before the company appears in Apollo, Hunter, ZoomInfo, or any other B2B contact database provider.
Day zero SaaS lead generation is unique to Letrics. No other B2B prospecting tool offers this capability.
Can Letrics replace Apollo for SaaS lead generation? +
For SaaS companies and sales teams targeting new and early-stage businesses, yes. Letrics is specifically built to surface newly launched websites and SaaS companies, then deliver decision-maker contact emails and LinkedIn data before any competitor indexes them.
If your ICP is established mid-market or enterprise companies, Apollo's larger sales lead database may still be relevant, but the two tools serve different stages of the market.
Is Letrics a good Apollo.io alternative for B2B SaaS lead generation? +
Yes. Letrics is purpose-built for B2B SaaS lead generation from newly launched websites. You can filter your ICP by industry (SaaS, dev tools, fintech, etc.), location, tech stack, and domain age.
Every match is a founder who launched their SaaS business today, actively making purchasing decisions about the tools they need. This makes Letrics particularly effective for SaaS-to-SaaS outbound sales.